The Kwara State Football Association (Kwara FA) has recorded a major milestone in its drive to reposition grassroots football, following the sealing of a three-year sponsorship deal worth ₦50 million with Stafolga Group and FlowFM for the State Federation Cup.
The landmark agreement is expected to significantly boost the organization, visibility, and competitiveness of the annual competition, widely regarded as the premier knockout tournament in the state.
Speaking on the development, Chairman of Kwara FA, Mallam Idris Abdullahi Musa Thuraya, expressed deep appreciation to the sponsors for their commitment to football development.
He particularly commended Engr. Femi Sanni (Árábà) for his instrumental role in facilitating the partnership, noting that his efforts have added immense value to the Federation Cup in the state.
According to the FA boss, the sponsorship will not only enhance the quality of the tournament but also restore its prestige as a platform for talent discovery and football excellence.
“This partnership is a significant step forward for football in Kwara State. With the backing of Stafolga Group and FlowFM, we are confident that the Federation Cup will witness improved organization, better incentives for teams, and increased fan engagement,” he said.
For the Kwara FA, the deal guarantees financial stability for the next three editions of the competition, enabling better planning, improved logistics, and attractive rewards for participating teams.
It will also help in talent identification, providing young players with opportunities to showcase their abilities on a bigger stage.
Participating clubs are expected to benefit from enhanced matchday experience, increased exposure, and motivation through improved prize structures.
On the part of Stafolga Group and FlowFM, the sponsorship offers a strategic platform to strengthen brand visibility and connect with a wide football-loving audience across the state and beyond.
FlowFM, as a media partner, will leverage the competition to expand its sports content, engage listeners, and deepen its footprint in grassroots sports promotion.
The partnership is also expected to foster community engagement, stimulate local economy around match venues, and reinforce the role of sports as a unifying force.
With this development, stakeholders believe the Kwara Federation Cup is set for a new era of growth, professionalism, and increased relevance within Nigeria’s football ecosystem.
It would be recalled that Engr. Árábà Femi Sanni sponsored three Kwarans to the 2025 AFCON in Morocco.
