The Board of Directors of KTM Foundation, a Non-Governmental Organization (NGO) is about to change the narratives of no sponsorship in a game like cycling, after signing a promotional pact with Sportspro News.
Brain behind the Foundation, Dr. Khadijat ‘Toyin Musah told journalists in Ilorin that her outfit is passionate about cycling among schools.
She stressed that the collaboration with the leading sports company will open more windows for sponsorship and promotion of the forthcoming Kwara State Schools Track Cycling Championship.
She described the pedigree of the CEO of Sportspro News, Bayour Issah in the media as solid and marketable to build a profile towards corporate support of the championship that will attract more donors and sponsors to have a successful tourney.
“The partnership with Sportspro News will enhance the interest of cyclists across the country, especially on publicity, to drive the competition for global attention.
Dr Khadijat Toyin Musah, who is also the Director of Center for Wellness and Creative Arts Therapy at the Kwara State University, (KWASU), Malete and Board member of the Cycling Federation of Nigeria (CFN) argued that schools will benefit immensely if they register for the event coming up before the end of February 2022 at the Kwara State Stadium Complex in Ilorin.
In his comment, Sportspro News publisher, Bayour Issah appreciated KTM Foundation for finding the outfit worthy as a partner in sports development.
Issah added that the collaborative effort will yield positive and impactful results.