Kwara United Football Club today signed partnership agreement with Dickalo Nigeria Limited, which includes Dickalo table water adopted as the official water for the club in the forthcoming 2022/2023 season, among other benefits.
While signing the dotted lines to seal the deal at the office of Kwara United, the Managing Director of Dickalo Nigeria Limited, Arch. Komolafe Olubunmi Dickson said that it’s a great privilege partnering Kwara United FC, adding that the company will explore other available opportunities to make the partnership worthwhile.
“It’s a privilege having the opportunity to partner this club, especially considering its brand and reach, and we hope to make good use of this platform, and also build on it.
The Chairman of Kwara United, Kumbi Titiloye, while commending the club’s Marketing Committee for brokering the deal expressed delight at partnering a company owned by someone who loves and understands football.
“On behalf of the club, I will want to thank Dickalo Nigeria Limited for identifying with Kwara United, and I want to add that the company will get the needed leverage doing so.
He said that all the training jersies of Kwara United FC will henceforth; carry the signage of Dickalo Nigeria Limited, as part of the leverage derivable form the deal.
Earlier in his speech, the Chairman of the Marketing Committee of the club, Pharmacist Amid ‘Lanre Alege said that the synergy will be for the benefit of the club, Dickalo Nigeria Limited and Kwarans.
The Marketing Officer, Ganiyu Balogun said that the partnership was coming at a time that the management is creating merchandising and sponsorship windows to reduce financial burden on the government, adding that the Dickalo deal was also conceived to test run Kwara United’s business project.
He added that the partnership encompasses a lot of things, which will be unveiled ahead of the season.
The Consultant to Dickalo Nigeria Limited and CEO, Phreestyle Sports, Shogo Shodunnke said that having indigenous businesses creating such a partnership platforms will further bigger avenues.
Kwara United FC will play in the CAF Confederation Cup this season.
DICKALO has made a good move in the right direction. There are different types of partnerships in football, such as the sponsorship type partnerships which see sportswear companies become the official apparel partner of a club.
Then there are the academy and football development partnerships, something that many school proprietors/proprietress and our tertiary institutions should have been taking advantage of. Partnerships with well-known leagues and clubs like Kwara United Football Club is becoming increasingly common.
Kwara United can collaborate or have an agreement with any organisations or body or school with the intention to professionalise football.
We certainly look forward to developing more programs to help professionalise the industry, moving it forward through your partnership.
Professionalisation of football is clearly a focus for Kwara United. We have the reach, the capacity to sell you and your product to the world through our traditional role of mobilizing and uniting the crowd, moving the world and calming frayed nerves of the citizenry through purposeful and entertaining football artistry. Come and reach the world through us, you will not regret doing so.