Assistant Coach of DollyP Sport Academy, Ibrahim Muritala Akintola, has expressed his delight after participating in the Kwara State Sports Writers Association of Nigeria (SWAN) Media Advancement Seminar for Football Coaches.

Speaking with journalists, Coach Ibrahim described the seminar as an eye-opening experience that highlighted the crucial role of the media in modern football development.

“This seminar opened my eyes to how media shapes stories, builds brands, and creates opportunities for young athletes,” he said.

According to him, the seminar was more than just a training programme, describing it as a movement aimed at democratizing opportunities and advancing the destinies of grassroots athletes through increased media visibility.

He commended Kwara SWAN for investing in the growth and development of coaches through valuable lessons on digital storytelling, player promotion, and ethical sports reporting.

Coach Ibrahim noted that the knowledge gained from the seminar would positively influence how young players are presented and promoted to the wider football community.

He further stated that effective media engagement is essential in helping talented players gain recognition, attract opportunities, and achieve their full potential.

The DollyP Sport Academy Assistant Coach recently celebrated a major achievement after guiding the team to victory in the Pro Route League, where the academy emerged champions of the season.

He reaffirmed his commitment to applying the lessons learned from the seminar to support the growth of grassroots football and enhance the visibility of emerging talents.